Printed

Designing Brand Identity

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1 BASICS -
PRESENTS the FUNDAMENTAL CONCEPTS NEEDED to JUMPSTART the BRAND IDENTITY PROCESS & CREATE a SHARED VOCABULARY for the ENTIRE TEAM (page 1-88):
- Brand Basics
- Brand Identity Ideals
- Brand Identity Elements
- Brand Forces
- Before & After

2 PROCESS -
PRESENTS a UNIVERSAL BRAND IDENTITY PROCESS REGARDLESS of the PROJECT's SCOPE and NATURE. THIS SECTION ANSWERS the QUESTION "Why does it take so long?" (page 88-194):
- Conducting Research
- Clarifying Strategy
- Designing Identity
- Creating Touchpoints
- Managing Assets

3 BEST PRACTICES -
SHOWCASES BEST PRACTICES. LOCAL & GLOBAL, PUBLIC & PRIVATE, these PROJECTS INSPIRE & EXEMPLIFY ORIGINAL, FLEXIBLE, LASTING SOLUTIONS ,
(194-291) :
- (case studies)

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.827 WHE d

Penerbit

New Jersey : John Wiley & Son., 2009

Deskripsi Fisik

x, 310 hal. : ilus. ; 28 cm

Bahasa

English

ISBN/ISSN

978-0470401422

Klasifikasi

658

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

3

Subjek

Manajemen
Pemasaran

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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