Printed

Business Marketing: Connecting Strategy, Relationships,and Learning 4ed

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PART 1 BUSINESS MARKETS & BUSINESS MARKETING(1-115)
Chapter 1 Business Markets & Business Marketing , 4
Chapter 2 The Character of Business Marketing , 28
Chapter 3 The Purchasing Function , 62
Chapter 4 Organizational Buyer Behavior , 94
PART 2 FOUNDATIONS for CREATING VALUE(116-218)
Chapter 5 Market Opportunities: Current and
Potential Customers , 118
Chapter 6 Marketing Strategy , 156
Chapter 7 Weaving Marketing into the Fabric of the
Firm , 192
PART 3 BUSINESS MARKETING PROGRAMMING (220-432)
Chapter 8 Developing & Managing Offerings:
What Do Customers Want? , 222
Chapter 9 Business Marketing Channels:
Partnerships for Customer Service , 250
Chapter 10 Creating Customer Dialogue , 284
Chapter 11 Communicating via Advertising, Trade
Shows, and PR , 314
Chapter 12 The One-to-One Media , 340
Chapter 13 Sales and Sales Management , 364
Chapter 14 Pricing and Negotiation for Value , 398
PART 4 MANAGING PROGRAMS and CUSTOMERS (434-502)
Chapter 15 Evaluating Marketing Efforts , 436
Chapter 16 Customer Retention and Maximization ,470

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 DWY b

Penerbit

Boston : McGraw-Hill., 2009

Deskripsi Fisik

xxv, 678 hal. : ilus. ; 25 cm

Bahasa

English

ISBN/ISSN

978-0071263436

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

4

Subjek

Marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

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