Printed

Business: A Changing World

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PART 1 BUSINESS IN A CHANGING WORLD
1. The Dynamics of Business and Economics...2
2. Business Ethics and Social Responsibility...36
3. Business in a Borderless World...84
4. Managing Information Technology and E-Business...114

PART 2 STARTING AND GROWING A BUSINESS
5. Options for Organizing Business...142
6. Small Business, Entrepreneurship, and Franchising...172

PART 3 MANAGING FOR QUALITY AND COMPETITIVENESS
7. The Nature of Management...200
8. Organization, Teamwork, and Communication...232
9. Managing Service and Manufacturing Operations...262

PART 4 CREATING THE HUMAN RESOURCE ADVANTAGE
10. Motivating the Workforce...294
11. Managing Human Resources...320

PART 5 MARKETING: DEVELOPING RELATIONSHIP
12. Customer-Driven Marketing...360
13. Dimensions of Marketing Strategy...386

PART 6 FINANCING THE ENTERPRISE
14. Accounting and Financial Statements...422
15. Money and the Financial System...458
16. Financial Management and Securities markets...486

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

650 FER b

Penerbit

New York : McGraw-Hill., 2009

Deskripsi Fisik

xxxiv, 588 hal. : ilus. ; 25,5 cm

Bahasa

English

ISBN/ISSN

978-0-07-351172-6

Klasifikasi

650

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

7

Subjek

Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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