Printed

Marketing 10ed

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This edition of ‘Marketing’ represents a milestone for us for several reasons :
First, it is the 10th edition – a symbolic achievement, but more importantly it is an indication of the need for keeping up with the changes in business and marketing. Second, it is the result of more than 25 years of writing – we began writing in 1983! Finally, this edition represents our most advanced offering as an educational resource. We are committed to (2) building on our past experiences as authors, (2) continuing our leadership role in bringing new topics and perspectives to the classroom, and (3) focusing on pedagogical innovation that truly responds to new teaching and learning styles.

PART 1 INITIATING the MARKETING PROCESS
PART 2 UNDERSTANDING BUYERS and MARKETS
PART 3 TARGETING MARKETING OPPORTUNITIES
PART 4 SATISFYING MARKETING OPPORTUNITIES
PART 5 MANAGING THE MARKETING PROCESS

This book is designed to (1) build on the experience we’ve developed during the previous editions of the text, (2) continue our leadership role in exploring new topics and perspectives, and (3) offer pedagogical innovation that matches today’s educational demands.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 KER m

Penerbit

New York : McGraw-Hill., 2011

Deskripsi Fisik

liii, 746 hal. : ilus. ; 28,5 cm

Bahasa

English

ISBN/ISSN

978-0-07-352993-6

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

10

Subjek

Marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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