Printed

Advanced Theory and Practice In Sport Marketing

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PART I SPORT MAREKTING: THE BASICS :
1 Introduction to Sport Marketing
2 Managing the Sport Marketing Mix.
PART II UNDERSTANDING THE SPORT CONSUMER :
3 Sport Marketing Research
4 Sport Marketing Information Systems
5 Sport Consumer Behavior.
PART III SPORT MAREKTING LOGISTICS :
6 Sport Product Management
7 Sales Management in Sport
8 Purchasing and Supply Chain Management in Sport.
PART IV PROMOTIONAL ASPECTS of SPORT MARKETING :
9 Communication Management in Sport
10 Sport Advertising
11 Sport Sponsorship.
PART V SPECIALIZED CONCEPTS IN SPORT MARKETING :
12 Sport Retail Management
13 Sport E-Business and E-Commerce
14 International and Global Marketing in Sport.
PART VI THE FUTURE OF SPORT MARKETING :
15 Enterprise Sport Marketing Management

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

796.069 SCH a

Penerbit

New York : Elsevier., 2008

Deskripsi Fisik

xxvi, 443 hal. : ilus. ; 24,5 cm

Bahasa

English

ISBN/ISSN

978-07506-8491-0

Klasifikasi

796.06

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

1

Subjek

Manajemen Olahraga

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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