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Likeable Business: Why today's consumers Demand More and How Leaders Can Deliver

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You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today’s hyperconnected society: if your business isn’t likeable, it will fail.

Dave Kerpen knows how important it is for a business to be liked?by customers, employees, stakeholders, and the general public. He wrote the book on it. His groundbreaking bestseller Likeable Social Media changed the way businesses interact with their customers on a daily basis. Likeable Business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave Kerpen reveals the remarkable returns you’ll get when you gain the trust of your customers and stakeholders. In today’s social media world, it literally pays to be likeable.

Likeable Business helps any leader at a smallor mid-sized company increase profits and spur growth by applying the 11 principles of business likeability, such as:

LISTENING?to customers, colleagues, shareholders?and competitors

AUTHENTICITY?because today’s savvy customer always knows when you’re faking it

TRANSPARENCY?honesty builds trust, and any deviation can destroy your reputation

ADAPTABILITY?managing change and finding new opportunities is critical to success today

SIMPLICITY?in design, in form, and in function

GRATEFULNESS?every “thank you” is appreciated . . . and generates surprising returns!

Likeability spreads. As a business leader, you set the tone. Be likeable and your staff will be likeable?which in turn creates a more likeable customer experience.

The blueprint for everlasting business likeability is in your hands. Apply Kerpen’s basic principles day in and day out, and profits and growth are sure to follow.
Likeable Business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave Kerpen reveals the return on investment of principles such as listening, responsiveness, transparency, adaptability, and gratefulness. In today’s social world, it literally pays to be likeable.
Introduction 1
Chapter 1 Listening 13
Chapter 2 Storytelling 29
Chapter 3 Authenticity 47
Chapter 4 Transparency 63
Chapter 5 Team Playing 79
Chapter 6 Responsiveness 97
Chapter 7 Adaptability 117
Chapter 8 Passion 135
Chapter 9 Surprise and Delight 153
Chapter 10 Simplicity 169
Chapter 11 Gratefulness 183

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.812 KER l

Penerbit

New York : McGraw-Hill., 2013

Deskripsi Fisik

xiv, 219 hlm. : ilus. ; 23 cm

Bahasa

English

ISBN/ISSN

9780071800471

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

1

Subjek

Marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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