Printed

Leading the Starbucks Way : 5 Principles for Connecting with Your Customers, Your Products and Your People

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1 The Starbucks Connection 1
PRINCIPLE 1 SAVOR and ELEVATE (9-60) :
2 If You Don’t Have Passion for Your Product, Why
Should Your Customer? 11
3 From Replicable and Consistent to Magical and
Unique 36
PRINCIPLE 2 LOVE to be LOVED (61-108) :
4 It’s a Matter of Trust and Love 63
5 It Must Thrive Inside to be Experienced Outside 85
PRINCIPLE 3 REACH for COMMON GROUND (109-153) :
6 Assume the Universal: Serve the Unifying Truths
of Humans 111
7 Respect, Celebrate,& Customize: Listening & Inno-
vating to Meet Local, Regional, & Global Needs 133
PRINCIPLE 4 MOBILIZE the CONNECTION (155-204) :
8 Growing the Connection through Technology 158
9 Personal Relationships Translate : Sharing the
Love from People to Products 181
PRINCIPLE 5 CHERISH and CHALLENGE YOUR LEGACY (205-258) :
10 Honor the Past, but Don’t Be Trapped in It 207
11 Taking the Long View: Building Success That
Lasts 229
12 Forging a Real Lifestyle Connection 253
Bibliography (per chapter) 259

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.4092 MIC l

Penerbit

New York : McGraw-Hill., 2014

Deskripsi Fisik

xi, 286 hlm. : ilus. ; 21,5 cm

Bahasa

English

ISBN/ISSN

9780071801256

Klasifikasi

658.4

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

1

Subjek

Manajemen Eksekutif

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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