Text

Creativity in Product Innovation

---

Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

658.575 GOL c

Penerbit

Cambridge : Cambridge University Press., 2002

Deskripsi Fisik

xii, 224 hal. ; 24 cm

Bahasa

English

ISBN/ISSN

9780521800891

Klasifikasi

658.575

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

1

Subjek

-

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar