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Creating Breakthrough Products: Innovation from product Planning to Program Approval

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PART 1 THE ARGUMENT
Chapter 1 What Drives New Product Development
Chapter 2 Moving to the Upper Right
Chapter 3 The Upper Right: The Value Quadrant
Chapter 4 The Core of a Successful Brand Strategy: Breakthrough
Products and Services
PART 2 THE PROCESS
Chapter 5 A Comprehensive Approach to User Centered, Integrated
New Product Development
Chapter 6 Integrating Disciplines and Managing Diverse Teams
Chapter 7 Understanding the User's Needs, Wants, and Desires
PART 3 FURTHER EVIDENCE
Chapter 8 Case Studies: The Power of the Upper Right
Chapter 9 Automotive Design: Product Differentiation through User
Centered iNPD

Most products fail. Some succeed. A few redefine their markets-or even create entirely new markets. This book is about what it takes to create those breakthrough products. Drawing upon nearly a decade of advanced research, Jonathan Cagan and Craig M Vogel identify the key factors associated with successful innovation-and offer a revolutionary approach to building tomorrow's great products.
> Gain real insight into emerging trends-in both consumer and
industrial markets.
> Identify Product Opportunity Gaps that can lead to entirely new
markets.
> Navigate the 'Fuzzy Front End' of the product development
process, when products and markets aren't yet defined
> Make appropriate use of both qualitative and quantitative tools
> Connect strategic planning and brand management to product
development
> Build diverse product teams that work together smoothly.

Creating Breakthrough Products transforms innovation from serendipity to science, giving you tools for creating products that change the rules of the game and achieve significant competitive advantage.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

338 CAG c

Penerbit

New Jersey : Prentice Hall., 2002

Deskripsi Fisik

xxxii, 302 hal.: ilus.; index.; 24 cm

Bahasa

English

ISBN/ISSN

0 13 969694 6

Klasifikasi

338

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

1st ed

Subjek

Ekonomi

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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