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Ditemukan 3 dari pencarian Anda melalui kata kunci: author=KERIN, Roger A
cover
Marketing 10ed
Komentar Bagikan
KERIN, Roger AHARTLEY, Steven W

This edition of ‘Marketing’ represents a milestone for us for several reasons : First, it is the 10th edition – a symbolic achievement, but more importantly it is an indication of the need for keeping up with the changes in business and marketing. Second, it is the result of more than 25 years of writing – we began writing in 1983! Finally, this edition represents our most advanced off…

Edisi
10
ISBN/ISSN
978-0-07-352993-6
Deskripsi Fisik
liii, 746 hal. : ilus. ; 28,5 cm
Judul Seri
-
No. Panggil
658.8 KER m
cover
Marketing 9ed
Komentar Bagikan
KERIN, Roger AHARTLEY, Steven W

PART 1 INITIATING the MARKETING PROCESS 1 Creating Customer Relationships and Value Through Marketing 3 2 Developing Successful Marketing and Organizational Strategies 27 Appendix A Building an Effective Marketing Plan 54 3 Scanning the Marketing Environment 69 4 Ethical and Social Responsibility in Marketing 95 PART…

Edisi
9
ISBN/ISSN
978-0-07-340472-1
Deskripsi Fisik
xlv, 742 hal. : ilus. ; 28,5 cm
Judul Seri
-
No. Panggil
658.8 KER m
cover
Marketing: The Core 3ed
Komentar Bagikan
KERIN, Roger AHARTLEY, Steven W

This book is designed to (1) build on the experience we’ve developed during the previous editions of the text, (2) continue our leadership role in exploring new topics and perspectives, and (3) offer pedagogical innovation that matches today’s educational demands. PART 1 INITIATING the MARKETING PROCESS PART 2 UNDERSTANDING BUYERS and MARKETS PART 3 TARGETING MARKETING OPPORTUNITIES…

Edisi
3
ISBN/ISSN
978-0-07-338106-0
Deskripsi Fisik
xli, 493 hal. : ilus. ; 27,5 cm
Judul Seri
-
No. Panggil
658.8 KER m