Manajemen Pemasaran

Konsep-konsep, model-model, penerapan, serta analisis dalam bidang pemasaran. Pengambilan keputusan ini mencakup beberapa aspek terutama yang berkaitan dengan penganalisaan perencanaan, pelaksanaan dan pengendalian. Pengertian tentang pemasaran, hasil produksi, harga pasar, dan upayanya serta distribusi.

The Sales Advantage. Bagaimana Meraih Penjualan, Mempertahankannya, dan Menju…

1) Bagaimana saya dapat menutup lebih banyak penjualan? 2) Apa yang dapat saya lakukan untuk mengurangi penolakan? Proses ‘The Sales Advantage’ merupakan pendekatan untuk membangun hubungan dan meningkatkan karier penjualan anda, tak peduli berapa lama anda telah melakukan penjualan. Jawaban terhadap kedua pertanyaan tersebut adalah sama: belajar menjual dari sudut pandang…

Marketing 10ed

This edition of ‘Marketing’ represents a milestone for us for several reasons : First, it is the 10th edition – a symbolic achievement, but more importantly it is an indication of the need for keeping up with the changes in business and marketing. Second, it is the result of more than 25 years of writing – we began writing in 1983! Finally, this edition represents our most advanced off…

Marketing 9ed

PART 1 INITIATING the MARKETING PROCESS 1 Creating Customer Relationships and Value Through Marketing 3 2 Developing Successful Marketing and Organizational Strategies 27 Appendix A Building an Effective Marketing Plan 54 3 Scanning the Marketing Environment 69 4 Ethical and Social Responsibility in Marketing 95 PART…

Business Marketing: Connecting Strategy, Relationships,and Learning 4ed

PART 1 BUSINESS MARKETS & BUSINESS MARKETING(1-115) Chapter 1 Business Markets & Business Marketing , 4 Chapter 2 The Character of Business Marketing , 28 Chapter 3 The Purchasing Function , 62 Chapter 4 Organizational Buyer Behavior , 94 PART 2 FOUNDATIONS for CREATING VALUE(116-218) Chapter 5 Market Opportunities: Current and Potential Customers , 118 Chapter 6 Marketi…

Marketing: The Core 3ed

This book is designed to (1) build on the experience we’ve developed during the previous editions of the text, (2) continue our leadership role in exploring new topics and perspectives, and (3) offer pedagogical innovation that matches today’s educational demands. PART 1 INITIATING the MARKETING PROCESS PART 2 UNDERSTANDING BUYERS and MARKETS PART 3 TARGETING MARKETING OPPORTUNITIES…

Selling: Building Partnerships

Innovative Approach to Sales Success The new seventh edition of ‘Selling: Building Partnerships’ includes everything you need to know to become a successful salesperson. The emphasis throughout the text is the need for salespeople to be flexible to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion…

Manajemen Pemasaran 2

Edisi

1

ISBN/ISSN

979-683-092-2.

Deskripsi Fisik

xxv. 390 hal.; 23 cm

Judul Seri

-

No. Panggil

658.84 KOT

Pemasaran Prinsip Dan Aplikasi

Edisi

1

ISBN/ISSN

.

Deskripsi Fisik

137 hal; gmbr; 25 cm

Judul Seri

-

No. Panggil

658.8 PRI

Manajemen Pemasaran 1

Edisi

1

ISBN/ISSN

979-683-307-7.

Deskripsi Fisik

xxv. 414 hal.; gmbr.; 24 cm

Judul Seri

-

No. Panggil

658.84 KOT